Verona, Oct. 24, 2024 – DealerSTAT 2024 proclaimed BMW as the best brand in service according to dealers during the 4th edition of Service Day, confirming last year’s result.

The German manufacturer was the brand that, according to Quintegia’s processing of data collected between March and April for the 2024 edition of DealerSTAT, managed to best meet network expectations in the area of after-sales.
The award was collected by Dario Mennella, Customer Support Director of BMW Italy, during the session “FACTOR ASSISTANCE – Impact of electric, business opportunities and network satisfaction.”

“It is a great source of pride to be able to receive this award, a testament to the confidence that the entire BMW Service Network places in the daily work of reading the market together and offering service that is ever closer to our Customers.
We will continue the ongoing dialogue with our Partners to make the Service experience of Customers easier and easier by integrating all car and customer information into a single ecosystem to facilitate the work of all people in the Workshop.
In addition, we will continue on the path of making Proactive Care more widespread, an approach that consolidates the Customer’s relationship with the preferred Service Partner,” says Dario Mennella Customer Support Director BMW Italy.

The study, through the voice of the dealers, annually highlights areas of strength and areas for improvement for each brand by stimulating moments of discussion with the management of the Houses and promoting development and alignment activities with the Network. The survey took place between March 13th and April 13th and involved as many as 34 brands and 66 percent of Italian dealers.

The data collected in the spring were reworked specifically for Service Day, going to an indicator that includes different aspects of after-sales.
BMW won the award with a rating of 4.05 (on a scale of 1 to 5), which is much higher than the Italian average of 3.19 instead. Completing the podium were Toyota in second place, and Suzuki.

Among the various issues analyzed, BMW came out on top in market understanding and management of the after-sales business and in the effectiveness of policies to develop the end-customer parts business. The brand ranked between first and second in as many as 8 out of 12 categories and better than the Italian average for all 12 categories surveyed.

Service Day is Quintegia’s event, the brainchild of AsConAuto, dedicated to the automotive aftermarket supply chain.

Download the free summary at this LINK