Mercedes-Benz is the most popular brand among Light Commercial Vehicle dealers. For the second consecutive year, the three-pointed star has won the DealerSTAT award as the No. 1 in Dealer Satisfaction for Light Commercial Vehicle. The award, received by Dario Albano, Managing Director of Mercedes-Benz Italy Vans, was presented on September 16 at the Automotive Dealer Day.
The result emerged from the DealerSTAT Study, a survey on the satisfaction of car and commercial vehicle dealers in their relationship with the Automotive Manufacturer. In the LCV category, the survey (conducted between May 25 and July 2) involved 10 brands and nearly 55% of dealers who participated, filling out a total of 400 questionnaires. Mercedes-Benz won the award with a score of 3.93 (on a rating scale of 1 to 5), compared to the Italian average of 3.24.
The questionnaire, consisting of over 50 questions, monitors the satisfaction of LCV dealers in key business areas. Mercedes-Benz ranked at the top in almost all areas, including profitability, house margins, product, local marketing on new vehicles, willingness to engage, sales and after-sales management, training, information systems, used business, and additional services. The aspect most appreciated by Mercedes-Benz Vans dealers was the effectiveness of the support provided to the network throughout the entire Covid-19 pandemic.
For more details, the DealerSTAT 2021 summary is available upon request (sintesi@quintegia.it).