The ecosystem of automotive networks

The Dealer Network Study analyses the authorized networks of car and light commercial vehicle brands in the Italian market with the aim of observing the brand distribution approach, from the national coverage to the policies implemented, to optimally serve the market.

The Study offers a homogeneous framework between touchpoints for sales and service activities and choices of business management through dealers that allow us to outline the brand orientation in response to the costumers.

The Report, composed of three Releases, includes the qualitative and quantitative analysis of the authorized networks (sales and service), management policies for car sales business and average performance generated (sales and service), specifically considering those of the Top50 Dealer Groups in Italy.

The Releases

  1. Authorized networks – Presents the network structure in terms of franchises and outlets (sales or service points) updated annually in January, showing the evolution over the years. It also considers the entrepreneurial dimension and the degree of multibrand in the brand portfolio.

  2. Sales management policies -The analysis continues with an overview of management policies through dealers for car sales. It’s considered the brand support to the network to outline standards and processes oriented to the costumer experience with the brand.

  3. Top Dealer and performances – It includes an in-depth look at the Top50 Dealer Groups in Italy and Europe, highlighting their main characteristics and performance. The Release also includes an analysis of the average actual sales for dealers in Italy and the service potential in terms of theoretical average workshop visits for each repairer in the network by car parc age.