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The Automotive Consumer: Today’s Needs, Tomorrow’s Expectations

In the Automotive Customer Study 2022 by Quintegia, a study on automotive consumer trends and attitudes, it emerged that there are five significant elements for the customer experience today: Responsibility, Experience, Service, Phygital, and Personalization. Regarding Responsibility, Alberto Bet from Quintegia emphasized that 74% of the respondents pay attention to concrete actions taken by companies…

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